My role

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As well as bring a hands on, day-to-day product designer, I also collaborated with and led teams of product and visual designers, prioritizing user-centric, engaging experiences.

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Focused efforts on enhancing collaboration tools, financial platforms, and optimising physical product launches, specifically converting Android users to Apple’s ecosystem to ensure a seamless transition and an appealing experience for ‘switchers.’
Proven ability to create and implement design strategies
and visions, build teams, and deliver or optimise products in fast-paced, high-pressure environments.
Proven ability to create and implement design strategies and visions, build teams, and deliver or optimise products in fast-paced, high-pressure environments.

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Worked on the launch of both the iPhone 13 and Apple Watch, creating slick and engaging user journeys with well-crafted UI and interactions that delight shoppers.

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Developed and implemented processes and expectations to maintain a high standard of craftsmanship for my teams
and partners.

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Developed engaging e-commerce solutions to new devices for varying markets. From Turkey and Russia to the UK and France.

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Drove innovation and thought leadership within the company by staying abreast of industry trends, emerging technologies, and design methodologies to inspire and challenge.

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Championed a user-centric approach to design, advocating for empathy, inclusivity, and accessibility
in all product design decisions.

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Balanced analytical and creative abilities effectively within the appropriate context.

Impact

35%

Increased conversions of Android users to iOS by 46%.

7 new features

Developed and launched 12 successful new features for Apple’s collaboration software.

Our user return rate was consistently above 4 across all campaigns and products we launched.