HeliosX
Design Director
March 2025 – October 2025
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Created the company’s first GLP-1 app from 0–1, leading product vision, experience design
and strategy while shaping the full patient journey.
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Built a cross-functional team, delivered evidence based health pathways, and drove measurable lifts in retention, AOV and satisfaction.
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Translated complex clinical pathways into clear, motivating, user-friendly experiences through structured design and patient insights.
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Moved fast from low-fidelity explorations through to high-fidelity design, ensuring every flow was validated, accessible, and clinically safe.
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Personally designed the core experience and built the interaction model that shaped the 0→1 experience.
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Positioned the product as more than a medication tracker, as an ongoing health companion aligned with long-term wellbeing.
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Represented design leadership at executive level, influencing product strategy and aligning the GLP-1 app with HeliosX’s broader digital health vision.
Impact
0 – 1 launch: Delivered the GLP-1 app MVP in 4 months from concept to live product, hitting aggressive launch timelines.
Grew app user base to 30,000+ patients within the first 6 months.
Increased weekly active usage by 35% after implementing personalised habit-tracking features.
Achieved a 70% 3 month retention rate,
outperforming digital health industry benchmarks.
Adherence: Improved medication logging compliance by +22% through behavioural design and simplified injection tracking.