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As well as the sole designer I defined the vision and design direction for Porsche’s next-generation digital ecosystem (HMI, driver cluster, companion app).
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Led experience strategy, research and prototyping across in-car, app, and connected touchpoints.
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Built high-fidelity prototypes used for executive reviews, engineering feasibility and usability testing.
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Explored and integrated emerging tech such as AR navigation, AI assistance, and IoT-driven vehicle insights.
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Defined cross-device behaviours so the car, app, and home ecosystem feel continuous, not separate products.
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Built a variable, component-driven design system to scale across future EV platforms and international markets.
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Codified experience principles that aligned product, brand, and engineering on a unified direction.
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Collaborated with C-suite and business leaders to develop a set of experience principles that fostered a user-first mindset, serving as the foundation for both online and offline experiences.
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Mapped future-state journeys that bridge charging, navigation, personalisation, and remote vehicle management.
Impact
Launched quickly and with impact, delivering the initial MVP in 6 weeks.
Increase in engagement beyond the drive, as drivers used the app daily for charging, trip planning, and personalisation features.
Growth in active app users, driven by improved UX flows and seamless integration between in-car and mobile experiences.
Faster prototype-to-production cycles, achieved by creating a scalable, design system shared across HMI and app teams.