Yonder
Design Director
August 2025 – November 2025
→
I was the sole designer working hands-on as a senior level product, UI and brand designer.
→
Crafted premium experiences without compromising speed, accessibility, or conversion.
→
Navigated highly complex requirements across luxury hospitality
and institutional finance.
→
Ran workshops, defined vision, mapped user journeys and user tested.
→
Delivered work spanning multi-stakeholder environments, global teams, and layered decision-making.
→
Built scalable design systems enabling fast roll-out across regions and future properties/funds.
→
Balanced brand guardianship, content architecture, and commercial KPIs simultaneously.
→
Managed cross-discipline collaboration with engineering, strategy, and client C-suite.
Impact
Drop in friction points across web for the luxury hotel chain.
Uplift in high-value enquiries for the investment fund.
Faster page performance and load times leading to a increase in direct online bookings.
Achieved full website launch before the hotel’s peak season, enabling immediate revenue lift.